agent of record
The agency formally appointed to represent a client for a defined service, giving it authority to act, buy or receive commissions.
Definition
Agent of record describes the agency that a client has officially designated for a role, for example buying media or managing an account on a platform or with a supplier. Appointment is often documented in a letter so the supplier knows who may place orders and receive payment or compensation. The term also appears in insurance and travel. Clients should know what authority they have granted, how to revoke it, and who owns accounts and data created under the appointment.
In a sentence
The client named the agency agent of record for its media buying.
A letter of appointment confirmed the change in agent of record.
