pitch
A presentation in which agencies compete for a client's business by proposing ideas, approach and fees.
Definition
A pitch is the formal competition where agencies present how they would solve a client's problem. It usually follows a brief or request for proposal, includes strategy, sample creative thinking, team, timeline and fees, and ends in a decision. Pitches take large effort from both sides. Clients get better responses with a clear brief, fair timelines, honest budgets and clear criteria. Agencies get better outcomes by asking questions before presenting. The practice of asking for free, extensive creative work is controversial.
In a sentence
Three agencies were invited to the pitch with the same brief.
The pitch ended with a written scorecard shared with all finalists.
