brand guidelines

Brand guidelines, sometimes called a brand book or style guide, explain how to use a brand's identity consistently. They usually cover logo versions and spacing, color palette, typefaces, photography style, layout rules and examples of correct and incorrect use, plus guidance on voice and wording. They help agencies, freelancers and staff produce work that fits. Share them with every supplier at onboarding, and update them as the brand evolves. The most useful guidelines include real examples of correct and incorrect use, so suppliers can see the rules applied rather than just described.