branding agency
An agency that creates or refreshes a brand's identity, including strategy, name, visual style and verbal tone.
Definition
A branding agency shapes how an organization is perceived. Work often begins with research and strategy: who the audience is, what the brand stands for and how it differs. It then moves to naming, logo, color, typography, tone of voice, guidelines and sometimes packaging or signage. Projects normally run on fixed fees in phases. Ask to see the thinking behind past work, who will do the work, and what you will own at the end, including source files. Check that the process includes testing with real customers or staff, which reduces the risk of a brand that only the project team likes.
In a sentence
The branding agency began with workshops before any design work.
We received the logo source files and guidelines at the end.
