in-house agency
A marketing or creative team employed directly by a company to do work an outside agency might otherwise do.
Definition
An in-house agency, also called an internal studio, is a team inside the company that produces creative, content or media work for its own brand. Benefits include deep product knowledge, speed, and control over data and costs. Challenges include hiring and keeping specialist talent, narrower outside perspective, and capacity limits at peak times. Many organizations use a hybrid: in-house for everyday production and external agencies for campaigns, specialist skills or overflow. The right split depends on volume, skills and budget.
In a sentence
The retailer built an in-house agency for daily social content.
They still used an outside agency for the annual brand campaign.
