white label
Services produced by one company but delivered under another company's brand, so the end client does not see the original supplier.
Definition
White-label arrangements let an agency resell or deliver work made by a partner as if it were its own. Common examples are an agency offering search optimization or development carried out by a specialist subcontractor. It lets the front agency widen its offer without hiring. For clients, the key questions are transparency and accountability: who actually does the work, who handles your data, who answers if something goes wrong, and whether confidentiality terms flow down to the subcontractor. Ask for a clause that requires the front agency to inform you before changing the underlying partner, so you retain some control over who sees your information.
In a sentence
The agency white-labeled reporting from a specialist analytics partner.
We asked who the white-label partner was and how our data was protected.
Common mix-up
White label is not necessarily bad, but you are entitled to know who handles your accounts and data.
