marketing agency
A business that plans and carries out marketing activity for clients, from strategy and content to campaigns and measurement.
Definition
A marketing agency helps organizations reach and win customers. It may develop positioning, plan campaigns, produce content, run paid media and email, and report on performance. The term is broad and overlaps with advertising and digital agencies; some are generalists and others specialize in industries such as software, healthcare or retail. Ask what outcomes the agency commits to, which channels it recommends and why, who works on the account, and how fees are set. A short trial project can reveal working style and quality more reliably than a presentation can.
In a sentence
The marketing agency built a six-month plan around three audiences.
We compared two marketing agencies on approach, team and reporting.
