digital agency
An agency that delivers online services such as websites, apps, search and social marketing, email, analytics and digital advertising.
Definition
A digital agency builds and promotes brands through online channels. Services may include website design and development, search engine optimization, paid advertising, social media, email, content and analytics. Some digital agencies lean toward technology and product work, others toward marketing and growth, so the label alone says little. When shortlisting one, ask which of these services are handled by their own staff, how they measure results, and whether you will keep ownership of your websites, ad accounts and data. Ask to see a sample report from a current client with the numbers redacted, since reporting quality reveals how the agency thinks about results.
In a sentence
The digital agency rebuilt the website and set up tracking.
Make sure the digital agency creates ad accounts in your company's name.
