non-disclosure agreement
A contract in which parties promise to keep specified information confidential; also called an NDA.
Definition
A non-disclosure agreement, or NDA, sets rules for handling confidential information. In agency work it is often signed before a pitch or brief shares sensitive plans such as unreleased products, pricing or customer data. A sound NDA defines what counts as confidential, how long the duty lasts, permitted uses, and what happens at the end of the relationship. It can be one-way or mutual. Because agencies serve several clients, clear confidentiality terms also help manage competitive conflicts. Have a lawyer check enforceability in your jurisdiction.
In a sentence
The agency signed a mutual NDA before seeing the launch plans.
Their NDA let the agency use general learnings but not client data.
