revision round
A defined cycle in which the client reviews work and sends consolidated feedback for the agency to implement.
Definition
A revision round is one pass of feedback and changes. Contracts often include a set number of rounds, such as two, for each deliverable, with extra rounds billed. The rule encourages clear, consolidated feedback and prevents endless changes. To use rounds well, gather comments from all stakeholders into one list, tie them to the brief, and avoid contradicting earlier approvals. Agencies should explain what counts as a round and what counts as a new request. Agree early who has the final say on feedback, because rounds multiply quickly when several people give conflicting comments.
In a sentence
The package included two revision rounds per video.
Consolidated feedback made the first revision round faster.
