account management
The agency function that manages the client relationship, coordinating briefs, timelines, budgets and approvals.
Definition
Account management is the discipline that connects client and agency teams. Account managers translate business needs into clear briefs, keep schedules and budgets on track, gather approvals, flag risks early and protect the relationship. Good account management shows up as few surprises: clear status updates, written decisions and early warnings. It is sometimes undervalued, but poor coordination commonly causes delays and rework. When selecting an agency, ask who your day-to-day contact will be and how many accounts each manager handles.
In a sentence
Account management sent a weekly status note listing open decisions.
The client asked for one named contact in account management.
