creative agency
An agency that develops ideas, design, copy and content for brands, from identity to campaign concepts and finished assets.
Definition
A creative agency's core product is ideas and their execution: concepts, visual design, writing, film, photography and campaign materials. Typical staff include creative directors, art directors, copywriters, designers and producers. Some creative agencies also handle strategy; others rely on the client's strategy. When hiring one, review how their past work solved business problems, not only how it looks, and clarify who owns the final assets and how many rounds of revisions are included. Be explicit about whether strategy, media or production are included, since many creative agencies concentrate on ideas and rely on partners for the rest.
In a sentence
The creative agency delivered the concept, scripts and final artwork.
We checked that the agreement assigned the final assets to us.
