content calendar
A schedule that plans what content will be published, where and when, with owners and deadlines.
Definition
A content calendar lays out upcoming posts, articles, emails and campaigns in one view. It typically records topic, format, channel, publish date, responsible person, approval status and link to the brief. It keeps teams aligned with business events such as launches and seasons, prevents last-minute scrambles, and shows gaps. It should be flexible enough to react to news. Agencies often share a calendar monthly for client approval. Review it with sales and product teams, who often know about launches and events that should shape what is published and when.
In a sentence
The agency shared next month's content calendar for approval.
The calendar left room for reactive posts.
