social media agency
An agency that plans, produces and manages a brand's presence and advertising on social platforms.
Definition
A social media agency handles content creation, scheduling, community interaction, paid social campaigns, reporting and sometimes influencer partnerships. Platforms and formats change quickly, so agencies emphasize testing and learning. Clarify who answers customers publicly, how quickly, and who approves posts, especially in sensitive situations. Insist that accounts remain in your name and that you keep the logins, so you are never locked out if you change supplier. Agree a response protocol for complaints, including who is allowed to reply, how fast, and when to escalate to the client.
In a sentence
The social media agency posted three times a week and replied to comments.
Make sure the brand owns the accounts managed by the social media agency.
