keyword research
The process of discovering the words and phrases people use in search engines and judging which are worth targeting.
Definition
Keyword research identifies what your audience searches for, how often, and how hard it is to rank. Beyond lists of terms, good research groups them by intent and links them to pages and stages of the customer journey. Tools provide estimated volumes, which are approximate. The aim is to build content that answers real questions and supports business goals, not simply to chase the highest numbers. Revisit the research every few months, as language, products and competitors change and new questions appear.
In a sentence
The keyword research revealed questions customers asked before buying.
Each keyword group was mapped to a page.
