SEO agency
An agency that helps websites earn more visibility in search engine results through technical, content and authority improvements.
Definition
An SEO agency works to improve a website's organic search performance. Work normally includes audits, keyword and intent research, technical fixes, content planning, internal linking and link acquisition by legitimate means. Results take time and depend on competition and search engine changes, so no one can honestly guarantee rankings. Ask for the agency's process, how it reports progress, what you will own at the end, and how it avoids tactics that violate search engine guidelines. Request a sample audit and a description of how it prioritizes work, since a clear method is a better sign than a list of impressive keywords.
In a sentence
The SEO agency began with a technical audit of the site.
We were wary of any SEO agency that guaranteed first-page rankings.
Common mix-up
Beware of guaranteed rankings; search engines make the final decisions.
