SEO audit
A structured review of a website's technical health, content and authority to find problems and opportunities for search visibility.
Definition
An SEO audit examines how well a site is set up to perform in search. It typically covers crawling and indexing, site structure, page speed, mobile experience, content quality, duplicate pages, metadata, internal links and backlinks. A useful audit ends with a prioritized action list, with estimated effort and impact, not a long list of automated warnings. Ask who will do the fixes and how you will verify them. Ask for the audit to be accompanied by a plain-language summary of the top five issues, so decision makers can act without reading every appendix.
In a sentence
The SEO audit ended with a ranked list of twelve fixes.
Automated tools flagged many issues, but the audit sorted them by impact.
