technical SEO
The part of SEO that makes sure a website can be crawled, indexed and loaded properly by search engines and users.
Definition
Technical SEO concerns the infrastructure of a site: crawlability, indexing rules, site speed, mobile usability, security, structured data, redirects, canonical tags and clean URL structure. Problems here can prevent good content from being found. Typical fixes include removing broken links, speeding up pages and clarifying which version of a page should be indexed. It is usually handled with developers, so ask agencies how they brief and verify changes. Ask for fixes to be tracked in a shared list with owners and dates so progress can be verified after each release.
In a sentence
The audit found a misconfigured redirect chain, a typical technical SEO issue.
Developers and the SEO team agreed a fix list ordered by impact.
